The Routledge Companion to Nonprofit Marketing
Author : Adrian Sargeant
Publisher : Routledge
Total Pages : 448
Release : 2007-11-22
ISBN 10 : 9781134114900
ISBN 13 : 1134114907
Language : EN, FR, DE, ES & NL

The Routledge Companion to Nonprofit Marketing Book Description:

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector marketing fundraising arts marketing education marketing political marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.


The Routledge Companion to Nonprofit Marketing
Language: en
Pages: 448
Authors: Adrian Sargeant
Categories: Business & Economics
Type: BOOK - Published: 2007-11-22 - Publisher: Routledge

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international expe
The Routledge Companion to Nonprofit Marketing
Language: en
Pages: 448
Authors: Adrian Sargeant
Categories: Business & Economics
Type: BOOK - Published: 2007-11-22 - Publisher: Routledge

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international expe
The Routledge Companion to Nonprofit Management
Language: en
Pages: 546
Authors: Helmut K. Anheier
Categories: Business & Economics
Type: BOOK - Published: 2020-04-08 - Publisher: Routledge

Over the past three decades or so, the nonprofit, voluntary, or third sector has undergone a major transformation from a small cottage industry to a major econo
The Routledge Companion to Non-Market Strategy
Language: en
Pages: 448
Authors: Thomas C. Lawton
Categories: Business & Economics
Type: BOOK - Published: 2015-04-24 - Publisher: Routledge

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Desp
The Routledge Companion to Marketing and Society
Language: en
Pages: 456
Authors: Krzysztof Kubacki
Categories: Business & Economics
Type: BOOK - Published: 2022-08-25 - Publisher: Taylor & Francis

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the
The Routledge Companion to Arts Marketing
Language: en
Pages: 444
Authors: Daragh O'Reilly
Categories: Art
Type: BOOK - Published: 2013-12-17 - Publisher: Routledge

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new
The Routledge Companion to Contemporary Brand Management
Language: en
Pages: 616
Authors: Francesca Dall'Olmo Riley
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co
The Routledge Companion to Critical Management Studies
Language: en
Pages: 418
Authors: Anshuman Prasad
Categories: Business & Economics
Type: BOOK - Published: 2015-08-14 - Publisher: Routledge

The scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a
The Routledge Companion to Accounting Communication
Language: en
Pages: 266
Authors: Lisa Jack
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention.
The Routledge Companion to International Entrepreneurship
Language: en
Pages: 262
Authors: Stephanie A. Fernhaber
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

The domain of international entrepreneurship has continued to gain momentum in an era that sees entrepreneurship and globalization as critical issues in the wor