The Routledge Companion to Marketing and Feminism
Author : Taylor & Francis Group
Publisher : Routledge
Total Pages : 488
Release : 2022-02
ISBN 10 : 0367477572
ISBN 13 : 9780367477578
Language : EN, FR, DE, ES & NL

The Routledge Companion to Marketing and Feminism Book Description:

This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The F word is back on the agenda - made high profile by campaigns such as #metoo and #timeisup. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.


The Routledge Companion to Marketing and Feminism
Language: en
Pages: 488
Authors: Taylor & Francis Group
Categories:
Type: BOOK - Published: 2022-02 - Publisher: Routledge

This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersec
The Routledge Companion to Marketing and Feminism
Language: en
Pages: 512
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2022-02-25 - Publisher: Routledge

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersect
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Language: en
Pages: 456
Authors: Krzysztof Kubacki
Categories: Business & Economics
Type: BOOK - Published: 2022-08-25 - Publisher: Taylor & Francis

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the
The Routledge Companion to Corporate Branding
Language: en
Pages: 534
Authors: Oriol Iglesias
Categories: Business & Economics
Type: BOOK - Published: 2022-04-25 - Publisher: Routledge

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sus
The Routledge Companion to Critical Marketing
Language: en
Pages: 512
Authors: Mark Tadajewski
Categories: Business & Economics
Type: BOOK - Published: 2018-09-21 - Publisher: Routledge

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The
The Routledge Companion to Knowledge Management
Language: en
Pages: 350
Authors: Jin Chen
Categories: Business & Economics
Type: BOOK - Published: 2022-05-23 - Publisher: Taylor & Francis

Knowledge when properly leveraged and harnessed contributes to effective organizational performance. How much an organization benefits from knowledge would depe
The Routledge Companion to Technology Management
Language: en
Pages: 691
Authors: Tugrul Daim
Categories: Business & Economics
Type: BOOK - Published: 2022-08-31 - Publisher: Taylor & Francis

Bringing together an international range of expertise, this comprehensive Companion to Technology Management is designed to facilitate the development of manage
The Routledge Companion to Consumer Behavior
Language: en
Pages: 536
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2017-09-22 - Publisher: Routledge

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with custome
The Routledge Companion to Marketing History
Language: en
Pages: 464
Authors: D.G. Brian Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-01-29 - Publisher: Routledge

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti
The Routledge Companion to Feminism and Postfeminism
Language: en
Pages: 384
Authors: Sarah Gamble
Categories: Philosophy
Type: BOOK - Published: 2004-11-23 - Publisher: Routledge

Approachable for general readers as well as for students in women's studies related courses at all levels, this invaluable guide follows the unique Companion fo