The Routledge Companion to Critical Marketing
Author : Mark Tadajewski
Publisher : Routledge
Total Pages : 512
Release : 2018-09-21
ISBN 10 : 9781317247289
ISBN 13 : 1317247280
Language : EN, FR, DE, ES & NL

The Routledge Companion to Critical Marketing Book Description:

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.


The Routledge Companion to Critical Marketing
Language: en
Pages: 512
Authors: Mark Tadajewski
Categories: Business & Economics
Type: BOOK - Published: 2018-09-21 - Publisher: Routledge

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The
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Pages: 442
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Pages: 512
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Pages: 456
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the
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Language: en
Pages: 444
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Language: en
Pages: 530
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Language: en
Pages: 464
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Language: en
Pages: 436
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Type: BOOK - Published: 2018-11-14 - Publisher: Routledge

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The Routledge Companion to Innovation Management
Language: en
Pages: 600
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Categories: Business & Economics
Type: BOOK - Published: 2019-02-14 - Publisher: Routledge

Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is tran
The Routledge Companion to Nonprofit Management
Language: en
Pages: 546
Authors: Helmut K. Anheier
Categories: Business & Economics
Type: BOOK - Published: 2020-04-08 - Publisher: Routledge

Over the past three decades or so, the nonprofit, voluntary, or third sector has undergone a major transformation from a small cottage industry to a major econo