The Routledge Companion to Critical Marketing Author : Mark Tadajewski Publisher : Routledge Total Pages : 512 Release : 2018-09-21 ISBN 10 : 9781317247289 ISBN 13 : 1317247280 Language : EN, FR, DE, ES & NL GET BOOK The Routledge Companion to Critical Marketing Book Description: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.