Public Relations Leaders as Sensemakers
Author : Bruce K. Berger
Publisher :
Total Pages : 336
Release : 2014
ISBN 10 : 0415710928
ISBN 13 : 9780415710923
Language : EN, FR, DE, ES & NL

Public Relations Leaders as Sensemakers Book Description:

"Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development"--


Public Relations Leaders as Sensemakers
Language: en
Pages: 336
Authors: Bruce K. Berger
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher:

"Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expand
Public Relations Leaders as Sensemakers
Language: en
Pages: 364
Authors: Bruce K. Berger
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-05-23 - Publisher: Routledge

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expandi
The Role of Leadership in Building Inclusive Diversity in Public Relations
Language: en
Pages: 244
Authors: Nilanjana Bardhan
Categories: Business & Economics
Type: BOOK - Published: 2022-07-28 - Publisher: Taylor & Francis

This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that the
Strategic Public Relations Leadership
Language: en
Pages: 242
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2022-07-22 - Publisher: Taylor & Francis

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account
Public Relations
Language: en
Pages: 318
Authors: Carolyn Mae Kim
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-02-18 - Publisher: Routledge

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of t
Public Relations Theory
Language: en
Pages: 400
Authors: Jae-Hwa Shin
Categories: Business & Economics
Type: BOOK - Published: 2020-12-07 - Publisher: John Wiley & Sons

Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilitie
Social Media and Crisis Communication
Language: en
Pages: 462
Authors: Lucinda L. Austin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-06-27 - Publisher: Taylor & Francis

Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influenc
Public Relations
Language: en
Pages: 656
Authors: Chiara Valentini
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-02-08 - Publisher: Walter de Gruyter GmbH & Co KG

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provide
The Global Public Relations Handbook
Language: en
Pages: 336
Authors: Krishnamurthy Sriramesh
Categories: Business & Economics
Type: BOOK - Published: 2019-10-21 - Publisher: Routledge

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations i
Latin American and Caribbean Perspectives on the Development of Public Relations
Language: en
Pages: 101
Authors: T. Watson
Categories: Business & Economics
Type: BOOK - Published: 2014-12-09 - Publisher: Springer

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of publi