Marketing Management in Practice, 2006-2007
Author : John Williams
Publisher : Routledge
Total Pages : 448
Release : 2006
ISBN 10 : 9780750680110
ISBN 13 : 0750680113
Language : EN, FR, DE, ES & NL

Marketing Management in Practice, 2006-2007 Book Description:

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Written specially for the Marketing Management in Practice module by leading experts in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam


Marketing Management in Practice, 2006-2007
Language: en
Pages: 448
Authors: John Williams
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook
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Pages: 384
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Pages: 627
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