Going Places with Youth Outreach
Author : Angela B. Pfeil
Publisher : American Library Association
Total Pages : 119
Release : 2005-06-20
ISBN 10 : 0838909000
ISBN 13 : 9780838909003
Language : EN, FR, DE, ES & NL

Going Places with Youth Outreach Book Description:

Corporations know that marketing to kids is big business—with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.


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