Going Places with Youth Outreach Author : Angela B. Pfeil Publisher : American Library Association Total Pages : 119 Release : 2005-06-20 ISBN 10 : 0838909000 ISBN 13 : 9780838909003 Language : EN, FR, DE, ES & NL GET BOOK Going Places with Youth Outreach Book Description: Corporations know that marketing to kids is big business—with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.