Brand Management
Language: en
Pages: 331
Authors: Rik Riezebos
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Pearson Education

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image coul
The New Strategic Brand Management
Language: en
Pages: 560
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for
Towards Effective Place Brand Management
Language: en
Pages: 294
Authors: Gregory Ashworth
Categories: Business & Economics
Type: BOOK - Published: 2010-01-01 - Publisher: Edward Elgar Publishing

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their natu
Brand Management
Language: en
Pages: 266
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2021-04-02 - Publisher: Springer Nature

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textb
Brand Management
Language: en
Pages: 416
Authors: Michael Beverland
Categories: Business & Economics
Type: BOOK - Published: 2018-01-08 - Publisher: SAGE

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Pres
Brand Management
Language: en
Pages: 156
Authors: Dr. Hemath Y.
Categories: Biography & Autobiography
Type: BOOK - Published: - Publisher: Wizard Publisher

Brand Management
Language: en
Pages: 210
Authors: Paolo Popoli
Categories: Business & Economics
Type: BOOK - Published: 2017-11-08 - Publisher: BoD – Books on Demand

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empi
Global Brand Management
Language: en
Pages: 320
Authors: Laurence Minsky
Categories: Business & Economics
Type: BOOK - Published: 2019-11-03 - Publisher: Kogan Page Publishers

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount o
Strategic Brand Management
Language: en
Pages: 320
Authors: Richard Rosenbaum-Elliott
Categories: Brand name products
Type: BOOK - Published: 2015-07-30 - Publisher: Oxford University Press, USA

Strategic Brand Management third edition, uniquely analyses the social andcultural aspects of brand strategy and its influence on consumerperceptions around the
Strategic Brand Management
Language: en
Pages: 324
Authors: Brice Martin & Elisha Stephens
Categories:
Type: BOOK - Published: 2019-07-03 - Publisher: Scientific e-Resources

Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples thro